Website Privacy Policy

Effective Date: 28 March 2026

This Website Privacy Policy is issued by MIEA Pte. Ltd. (Company No. 202320174D) of 60 Paya Lebar Road, #06-28 Paya Lebar Square, Singapore 409051.

In this Website Privacy Policy, MIEA, we, us, and our mean MIEA Pte. Ltd.

This Website Privacy Policy explains how MIEA handles personal data in connection with visits to the MIEA website, demo or contact requests, and the use of cookies and similar technologies on the website.

This Website Privacy Policy applies to website and pre-sales interactions. The Customer Online Terms separately address customer-account and service-data handling in connection with MIEA's clinic workflow automation service.

1. Scope and who is responsible

This Website Privacy Policy applies to:

visitors to MIEA's website and landing pages
people who contact MIEA through website forms, demo requests, email, or similar website channels
people who interact with MIEA's website cookies, analytics tools, or similar tracking technologies

For personal data covered by this Website Privacy Policy, MIEA is generally responsible for deciding how that data is collected and used in connection with the website and related sales interactions.

2. Types of data

Depending on the interaction, MIEA may handle:

contact and business information you choose to submit, such as your name, work email address, phone number, clinic or company name, role, and message content
website usage data such as IP address, browser or device information, pages viewed, timestamps, referring pages, and similar interaction data
cookie identifiers, campaign parameters, attribution data, and form-interaction data used to understand website traffic and performance
sales and relationship-management data generated from website inquiries, demo requests, and follow-up communications

3. How MIEA uses website data

MIEA may use website data to:

operate, secure, and improve the website
respond to contact requests, book demos, and manage sales conversations
understand website traffic sources, campaign attribution, and website or form performance
improve website content, product messaging, and user experience
send marketing or follow-up communications where permitted by applicable law or based on your consent
maintain internal records, prevent abuse, and comply with legal, regulatory, security, or record-keeping obligations

4. Legal bases and permitted uses

Depending on the interaction and applicable law, MIEA may rely on one or more of the following grounds to collect, use, or disclose website-related personal data:

your consent
taking steps at your request before entering into a business relationship
MIEA's legitimate interests in operating, securing, analyzing, and improving the website and sales process, where applicable law permits that basis
compliance with legal or regulatory obligations

5. Cookies and similar technologies

MIEA may use cookies and similar technologies to keep the website functioning, remember preferences, measure website usage, understand referral sources and campaign attribution, and improve the website experience.

The website may use:

strictly necessary cookies or similar technologies for basic website operation and security
analytics or performance cookies or similar technologies to understand traffic, navigation, and form performance
attribution or marketing-related cookies or similar technologies to understand campaign sources and sales-funnel performance

Where required by applicable law, MIEA will request consent before using non-essential cookies or similar technologies.

You may manage cookies through any cookie banner or preference controls made available on the website, or through your browser settings, although disabling some cookies may affect website functionality.

6. Service providers and recipients

MIEA may use service providers reasonably needed to host, secure, analyze, support, or improve the website and related sales operations.

Current material providers relevant to MIEA's operations may include Google Cloud and HubSpot, together with other providers used for website infrastructure, communications, analytics, CRM, attribution, or email workflows.

MIEA may also disclose website-related data where reasonably necessary to professional advisers, regulators, authorities, or transaction counterparties in connection with legal, compliance, security, financing, or corporate transaction matters.

7. International processing

Website and sales-related data may be processed internationally, including in Singapore and the EEA, depending on MIEA's hosting and service-provider setup.

Current primary hosting is in Amsterdam, with a planned move to Singapore.

Where personal data is transferred across borders, MIEA will take commercially reasonable steps to use contractual, technical, organizational, or other safeguards appropriate to the nature of the transfer and applicable law.

8. Retention

Retention depends on the nature of the interaction and the data involved.

MIEA may retain website inquiry, form, cookie-related, and sales-contact data for as long as reasonably needed to manage the relevant relationship, improve the website or sales process, document attribution, or satisfy legal, security, compliance, or record-keeping requirements.

Different retention periods may apply to different categories of website data depending on business needs, browser settings, service-provider settings, and legal requirements.

9. Your choices, requests, and complaints

Depending on applicable law, you may have rights to request access to, correction of, deletion of, or objection to certain uses of your personal data, or to withdraw consent where consent is the basis for processing.

If you no longer want to receive marketing communications from MIEA, you may use the unsubscribe option where available or contact MIEA directly.

MIEA may need to verify your identity before acting on a privacy request.

Privacy questions, requests, or complaints may be directed to: hello@mieahealth.com

If you believe MIEA has not handled your request appropriately, you may also contact the data protection or privacy regulator that applies in your jurisdiction, including the Personal Data Protection Commission in Singapore where relevant.

10. Changes to this Website Privacy Policy

MIEA may update this Website Privacy Policy from time to time by publishing an updated version.

Changes apply prospectively from the effective date stated in the updated version.